For example, a marketer might use Pinterest Trends to inform the timing of a product release, or to add a specific colour to a new collection, says Pinterest head of engineering Jeremy King. Pinterest hopes that access to this type of real-time data will help brands improve content for users, and if users are more likely to find something they want to buy, the platform will be increasingly lucrative for advertisers.
Currently in beta, the tool will roll out in coming weeks and is available to all users year-round. It also shows trending search terms for various topics, just like how Google will suggest specific search keywords.
The visual search engine is introducing Pinterest Trends, a new tool that gives public information on top US search terms within the past 12 months and information on when top terms peak.
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